Activation Energy

Steve Jobs pitches a startup

November 4, 2008 · Leave a Comment

Here is Steve Jobs pitching a startup in 1990 (NeXT) talking about some critical questions every startup should ask:

  1. Who is our customer?
  2. Why are they choosing our product over another?
  3. What distribution channels will we use to reach them?

Market mapping is always always critical.

Part 1:

Part 2:

Categories: startups
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